Xtreme Conversions

[amir]

Peter,

Well, here's the thing. With XC you can group your results by keyword and the bid keyword, the idea is that you'll bid on as many long tail as possible instead of relying on the phrase and broad matches. That way you'll get better CPCs.

But I do see why and how a match type will be useful, it's a slightly higher level view.

Now regarding your comment about customizing the URLs for XC, you really don't have to do that although it sure helps to break down your reports into categories.

I am trying to think if there is a way that SPPC can do it automatically so you don't have to customize anything...I am almost sure there is, but would have to check it...

There are many reasons why I don't like the idea of tagging the id next to the keywords. First, not everyone uses adwords editor, nor does everyone like to be doing a good bit of copying and pasting.

You end up losing a lot of valuable information that XC provides, search keywords and domain names.

What if you wanted to add/modify the keywords you're bidding on, certainly not as clean as the way XC does it...

Also conceptually adding tracking urls next to each keywords is more error prone and not as clean of a solution, but this subjective I suppose...

Thanks
Amir

[amir]

Ok, I just checked, and sure enough Jay did add the campaign and adgroup parameters, to the tokens list. So you don't need to customize anything, just have SPPC take care of it for you.

Amir

[Wasanewbie2008]

train, you and i are thinking exactly alike. i hope there is a solution nearby without creating lots of extra work....

[Train]

Amir,

So I can simply use the SPPC tokens for campaign and adgroup in the destination URLs and XC will interpret the data correctly?

[Wasanewbie2008]

is this how'd you do it?

adgroupname={adgroup}&matchtype={matchtype}

will xc understand "adgroupname"?


or is all what we really need is i.e. www.domain.com/index.php?{campaign}&{matchtype}&{adgroup}&bid_keyword={keyword}

or is this how its done for sppc and xc?

www.domain.com/index.php?campaign={campaign}&matchtype={matchtype}&adgroup={adgroup}&bid_keyword={keyword}


thanks

[amir]

was a newbie, none of that

www.domain.com/index.php?campaign={campaign}&ad={adgroup}_{matchtype}&bid_keyword={keyword}

This is one of way of doing it.

XC only understands campaign=, ad=, and bid_keyword= so you add to those variables whatever information you want recorded...

Amir

[Wasanewbie2008]

ok.

so if we do campaign={campaign} then i assume xc wont show i.e. google as campaign, if we did campaign=googlecampaign.

so how can we still maintain wihin xc to show i.e. googlecampaign and the actual name of campaign used in google based on {campaign}?


and i'm assuming we cant use "&bid_keyword={keyword}_{matchtype}" instead of "ad={adgroup}_{matchtype}"

just seems weird to match type with ad token instead of bid keyword token.

[amir]

Ok, let me clarify something.

{campaign} {adgroup} and {matchtype} are all tokens that get replaced with their actual value.

So if in SPPC you say campaign={campaign}google&bid_keyworld={keyword}{matchtype}

The the result will be:
campaign=campaignnamegoogle&bid_keyword={keyword}broad
campaign=campaignnamegoogle&bid_keyword={keyword}phrase
campaign=campaignnamegoogle&bid_keyword={keyword}exact
...
....

YOu can create any combination your little/big heart desires.

Amir

[Wasanewbie2008]

perfect....thanks a bunch

[smx]

[amir]

lol.

you're welcome.

amir

[Deep]

[mfrn]

[Transcend]